Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them. Schema data helps search engines show your pages for the right search query, increasing your website’s CTR SEO Anomaly and site visits. Traditional SEO tools are great for conducting research and audits when your business is already established.
Our SEO audit will alert you if you have any duplicate content issues, which can usually be resolved with a simple canonical tag. We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management. These enhanced search result formats often appear above traditional organic listings and can significantly affect visibility.
Step 6: Make sure meta tags are optimized
- Designed for precision and ease of use, this tool stands as a cornerstone for agencies aiming to enhance website health and SEO performance.
- The Search Atlas Scholar Tool is an excellent tool that helps you decipher how Google evaluates and ranks content.
- Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help.
- These keywords should be used across your website and in any new content you post like blogs, infographics, lists, or guides.
- From keyword research to site audits and rank tracking, it stands as a reliable resource for agencies seeking to enhance their clients’ online presence.
While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Google primarily uses the mobile version of your site for indexing and ranking. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue.
HTTPS Recommendations
This could signal that you’ve been attacked by spam, which could harm your SEO. Instead, they’re the result of a new update or data refresh rolling out, such as Penguin 3.0. When this happens, Google refines what links it sees and how it sees them, and automatically recalculates the rank for every business on the web. A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance. This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used. Using one line of code, this is all automated in such a way that Google will understand.
Geoff is a digital marketing & SEO Consultant with over 15 years of experience working with clients around the globe. A long-time friend of Sitebulb, Geoff has even spent some time as part of the team, which clearly explains why he loves (or hates?) doing SEO audits. We all know of instances where the actions from a single audit finding has resulted in an amazing uplift in rankings/traffic/sales. But audits present a ‘Catch 22’ of not knowing what’s there until you do the audit.
If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search. Then, analyze their meta elements to understand what’s working well. High-quality content is generally well-researched, up to date, and provides unique insights.
Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler.