Kevin longed for a pair of Adidas’ “pirate black” Yeezys
Tracing the Counterfeit Shoe Market When Adidas put out its first pair of Yeezys in 2015, it sparked a frenzy that has contributed to the company’s share price nearly doubling since then. Nike remains the overwhelmingly dominant athletic footwear brand in the U.S., commanding 37.7% of the industry’s market share by revenue in July, according …
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